Pic2Screen allowed attendees to send in their photos by email during the event to be shown on the large screens along with a caption that they submitted—all images were moderated using Aerva’s moderation engine to filter out inappropriate content. Poll2Screen is a SMS polling application that allows users to text message their votes and see the results in real-time.
The most popular application of the event was Aerva’s streaming Twitter widget, AerTweet, which showcased the latest tweets with #OH12 and #AlwaysOn hashtags, allowing everyone to comment on the presentations and have their own dialog throughout the conference and cocktail receptions.