Citi Performing Arts Center
INFORMATIVE DIGITAL SIGNAGE
Citi Performing Arts Center is one of the nation’s foremost nonprofit performing arts institutions. As guardian of historic venues—the Wang, Shubert, and Emerson Colonial theatres—Citi Performing Arts Center is the heart of Boston’s Theater District.
Objective
Originally, the Center’s staff had to log into 5 different signage systems to manage daily content changes. These systems varied in support for web-based access and file types, making the process very time consuming. Not surprisingly, the visual on-screen content also lacked consistency and clarity.
As programming expanded and new venues were added, Citi Performing Arts Center staff knew it needed a more comprehensive system, exhaustively researching and evaluating available marketplace software systems and including AerWave. Ultimately, Aerva outperformed based on many criteria and was selected as the best integrated solution for all 13 screens.
Solution
Citi selected Aerva to broadcast information about the performances on their stages and add vibrancy to the area, the Citi Center has invested in state of the art digital assets. These include 13 interactive displays throughout their campus including 2 digital marquees, 10 indoor digital displays and 1 outdoor display.
Results
“We are excited about the addition of our new digital signage network across the Citi Performing Arts Center campus”, said Josiah Spaulding, President and CEO. “The new displays at our theatres give us the ability to enhance the patron experience and enhance onsite branding presence. The ability to showcase dynamic content such as social media feeds, news, weather, wayfinding, and videos has also increased the potential of ancillary revenue streams.”
