Taco Bell partnered with Aerva for the second time in 18 months on an integrated product launch campaign for their Doritos Locos Tacos. This interactive campaign was specifically targeted to the highly social, complex and influential Millennial segment. Aerva’s new eBook describes four realities of Millennial consumers that we have experienced firsthand, as well as four strategies that are marketplace proven to effectively engage this increasingly important generation. During these campaigns, we learned some valuable lessons about how to connect Millennial consumers with a dynamic B2C brand.

1. Integrate social media, mobile interactivity with online and OOH digital display
2. Safely and easily manage user-generated content within a multi-channel campaign
3. Effectively converge Paid, Owned and Earned media to launch a product