Aerva’s newest eBook on using Vine to increase customer engagement introduces some important Do’s, Don’ts and Suggestions for how forward-thinking marketers can capture their customers’ brand passion by integrating consumer-generated six-second videos into their multi-channel campaigns.

1. What makes Vines so engaging and effective for activation your consumers
2. some best practices and potential pitfalls to avoid when integrating Vine videos
3. Important considerations to easily and safely integrate Vine while protecting your brand