Evolution of Digital Displays: From Print to Digital

In the 1970’s, a new form of out-of-home advertising medium started arising. Small Business owners started using pre-recorded videotapes that displayed their advertisements right in their store. While the using a VCR and display seemed like a simple concept, it was catching people’s attention and more businesses starting to implement it as a marketing strategy.

When the DVD came out in 1995, it revolutionized the way information could be displayed. As computer software became more intuitive, the video production process became more flexible, efficient and affordable. Video, images, graphics, text and music became easier to combine into a logical format. Burning multiple DVDs was much easier than recording on VHS which allowed mass production of the same display advertisements. This allowed a more efficient way to standardize display advertising.

This idea became more and more used throughout schools, restaurants, hotels, retail and many other industries. As the quality of layouts and design became better with time, there was more opportunity to capitalize on this medium.

Look out for Part 3: Out-of-Home Advertising: Transition from DVD to Digital Signage next week!

Part 1: Evolution of Digital Display Networks: Outdoor Displays