Lady Gaga Fans Celebrate Album Release with AerTweet Pic2Screen Frenzy

Lady Gaga fans around the world eagerly awaited the reveal of Lady Gaga’s new ARTPOP album cover on a Times Square billboard by watching a live video feed of it on her website. The digital out-of-home campaign featured interactive applications, AerTweet and Pic2Screen by Aerva, which allows anyone to tweet or email in a photo to be displayed on the Times Square billboard. Fans immediately caught on and sent in their support and celebration of the album release by tweeting photos to @AervaNYC and getting a keepsake of their image in Times Square back. Users can also search for their keepsake image in the Keepsake Gallery. The boost from Aerva’s technology proved to be a successful one for Lady Gaga as the Twitter frenzy continues days after the album cover release with fans eager to see their own faces on the billboard. Aerva’s AerTweet is no stranger to fan-driven social media campaigns such as Taco Bell’s DLT and Beats by Dre Times Square Take Over. Lady Gaga has previously appeared in Aerva’s Viacom campaign. Screenshot from live streaming video on Lady Gaga’s website >>