Music artists Pitbull, Drake, Trey Songz and Rhianna join “So Kodak” Campaign
Kodak’s “So Kodak” campaign has been catching a lot of attention lately with Pitbull’s new music video, “Give Me Everything,” that prominently features lyrics mentioning Kodak and the Times Square billboard which allows anyone to send in a photo using Aerva’s Pic2Screen technology. Those who wish to show their own photo on the iconic Kodak billboard just need to send it to sokodak@aerva.com and the photo will go through Aerva’s moderation interface. Once approved, you will receive an SMS code that triggers the photo on the digital billboard.
The rapper invokes Kodak’s “So Kodak” camera tagline several times in the video, and the video concludes with a lengthy shot of Kodak’s famous Times Square electronic billboard. The song is the second single from Pitbull’s upcoming “Planet Pit” release, and features Ne-Yo, Afrojack and Nayer.
Multi-Grammy winning artist Rihanna will also join the So Kodak marketing campaign talent roster.
In addition to national television spots, the So Kodak campaign includes radio, online advertising, social media, public relations and consumer promotions.
“With Rihanna, Drake, Trey Songz and Pitbull, we have an all-star roster of artists who help bring to life how Kodak cameras and our Share Button make it easy to stay connected with your friends and family,” says John Blake, general manager, digital capture and devices, Kodak.
